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Wallboard Supply Co.

Wallboard Supply Company is a third generation, family run business that has been serving New England's building needs since 1970. Bob Filion started the company with a commitment to provide quality sheetrock and finishing products with unmatched customer service.

Ryan F. CEO - Wallboard Supply Company
Services:
Marketing / Video / Social / PR / Graphic / Web

Wallboard Supply Company Logo
Challenges

No brand standards in place, little to no online lead generation or customer acquisition, no email strategy, no social media presence.

Solution

Brand standards with a new online presence and marketing strategy. Strategy included tactics to increase quality organic traffic and brand awareness.

Results

Website traffic increased 117% in 12 months. 62% of that increase was organic, the remaining 55% is evidence of increased brand awareness.



We are now WSC Exterior!

Wallboard Relationship Timeline

January, 2018

WSC 20th Annual Customer Appreciation Night Invitation

WSC Customer Appreciation Night Invite

An invitation for Wallboard Supply Company's annual Customer Appreciation Night.

December, 2017

WSC 2017 Holiday Party Invitation

WSC Holiday Party Invitation

An invitation for Wallboard Supply Company's annual holiday party.

October, 2017

Event Video

A video showing all the highlights from Wallboard Supply Company's 19th Annual Charity Golf Tournament.

October, 2017

WSC Save the Date

WSC Save the Date

A "Save the Date" reminder invitation for Wallboard Supply Company's annual holiday party.

August, 2017

WSC Hockey Ad

WSC Hockey Ad

An advertisement showing Wallboard Supply Company's support for the Kings hockey team.

August, 2017

WSC Children's Hospital at Dartmouth Hitchcock Ad

WSC CHaD Ad

An advertisement showing Wallboard Supply Company's support for the Children's Hospital at Dartmouth-Hitchcock, the benefit of their 19th Annual Charity Golf Tournament

August, 2017

WSC Golf Ball Donation Card

WSC Golf Ball Donation Card

A series of donation cards for participants in the Wallboard Supply Company 19th Annual Charity Golf Tournament to donate to the Children's Hospital at Dartmouth-Hitchcock.

August, 2017

WSC Golf Tournament Charity Board

WSC Golf Tournament Charity Board

A charity board showing all the donation benefits for the Children's Hospital at Dartmouth-Hitchcock for Wallboard Supply Company's 19th Annual Charity Golf Tournament.

July, 2017

Wallboard Acoustical Ceilings Guide

WSC Acoustical Ceilings Guide

A Wallboard guide for Acoustical Ceiling products.

May, 2017

Block Party Flyer

WSC Block Party Flyer

A Wallboard flyer for an event they were hosting to support Operation Finally Home.

May, 2017

Magazine Ad

Wallboard Supply Company Magazine Ad

A WSC magazine ad for a sponsorship they were doing to support the Portland Fire Fighters.

April, 2017

Event Video

A video we created to showcase what happened at Wallboard Supply Company's 19th Annual Customer Appreciation Night.

April, 2017

Recruit Poster

Wallboard Supply Company Recruit Poster

A recruiting poster we created to promote Wallboard Supply Company at job fairs.

March, 2017

Instagram Social Media Competition Flyer

Wallboard Supply Company Instagram Social Media Competition Flyer

A flyer we made to promote a social media competition for Wallboard Supply Company.

March, 2017

Instagram Board

Wallboard Supply Company Instagram Board

A promotional item that can be used at Wallboard Supply Company events.

March, 2017

Formal Invites - 2017 Customer Appreciation Night

Wallboard Supply Company Formal Invites for Customer Appreciation Night

19th Annual Customer Appreciation Night Formal Invites for Wallboard Supply Company.

February, 2017

Save the Date - Customer Appreciation Night

Wallboard Supply Company Save the Date Customer Appreciation Night

19th Annual Customer Appreciation Night Save the Date Cards for Wallboard Supply Company.

February, 2017

Wallboard Supply Company Anniversary Cards

Wallboard Supply Company Anniversary Cards

Anniversary greeting-style cards made up to send out for employee employment anniversaries/

December, 2016

Wallboard Half Page Ad

Wallboard Supply Company Half Page Ad

A half page ad made for Wallboard to sponsoring a local charity.

December, 2016

2016 Holiday Card

Wallboard Supply Company 2016 Holiday Card

WSC's 2016 holiday card to their clients wishing them a happy holiday.

November, 2016

Holiday Party Invitation

Wallboard Supply Company Holiday Party Invitation

A holiday party invitation we designed with party details and contact information.

October, 2016

Holiday Party Invitation

Wallboard Supply Company Holiday Party Invitation

A holiday party invitation design to be sent to a list of employees and customers.

August, 2016

2016 Charity Golf Tournament

A video highlighting a great day of golf and all of the people who supported the 2016 WSC charity golf tournament.

August, 2016

Simonton Promotional Mailer

Wallboard Supply Company Simonton Promotional Mailer

A promotional mailer to encourage product sales by offering a discount.

July, 2016

Commerical Exterior Brochure

Wallboard Supply Company Commerical Exterior Brochure 2016

A new commerical exterior brochure showcasing exterior products that Wallboard Supply Company offers.

May, 2016

Open House Flyer

Wallboard Supply Company Open House 2016

An open house flyer to showcase Wallboard Supply Company's new exterior line.

March, 2016

Business Cards

Wallboard Supply Company Business Cards 2016

New business cards for the new year showcasing their new partners.

February, 2016

Residential Exterior Brochure

Wallboard Supply Company Exterior Brochure 2016

A new residential exterior brochure showcasing exterior products that Wallboard Supply Company offers.

February, 2016

Product Card

Product Card 2016

A new product card showcasing new products and suppliers.

February, 2016

Contractors Night Formal Invitation 2016

Contractors Night Formal Invitation 2016

An formal invitation for Contractors Night 2016.

January, 2016

Contractors Night Informal Invitation 2016

Contractors Night Informal Invitation 2016

An Informal invitation for Contractors Night 2016.

December, 2015

Meet the Wallboard Supply Company Staff

A video of the many faces of the employees at Wallboard Supply Company and the contractors who love them!

October, 2015

Web Traffic Results

Wallboard Supply Company Case Study

A free case study on how we helped Wallboard Supply Company overcome their website traffic pains.

June, 2015

CRM

Wallboard CRM

A system that organizes, automates, and synchronize sales, marketing, customer service, and technical support.

December, 2014

New Website

Wallboard New Website

An all-new responsive design with lead conversion paths placed strategically throughout the site. Built on our custom CMS.

December, 2014

Christmas Card

Wallboard Christmas Card

A custom christmas card design

May, 2014

Inbound Marketing Strategy


Inbound Methodology

The time had come for Wallboard Supply Company to make their mark on the internet. They knew they needed a website but weren't sure the best way to approach it. After a couple strategy meetings, a few cups of coffee, and a lot of handshakes, Wallboard was convinced that an Inbound Marketing Strategy was the next step to reach their business growth goals.

April, 2014

Company Video

An overview explaining the roots of Wallboard Supply Company and where they're at today.

September, 2013

Boston Boom Truck

Boom truck in Boston making a delivery.

June, 2012

TV Commercial

A walkthrough of the all-new showroom in Portland, Maine.

July, 2011

Photo / Video Shoot

We began our relationship with Wallboard Supply Company in July of 2011. It was a simple photo / video shoot and basic edit to highlight their delivery services for contractors. It was a modest start and one that has led to our strong relationship we have to this day.