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New Concept Tools

New Concept Tools was started by Harry Prescott in 1978 in a small workshop located in the rural town of South Barre, Massachusetts. Today, New Concept Tools are being designed and built by people with decades of experience in various utility fields.

Steve P. CEO - New Concept Tools
Services:
Marketing / Video / Social / PR / Graphic / Web

New Concept Tools Logo
Challenges

Inconsistent brand presence, little to no website sales or visitor activity and no lead conversion points.

Solution

A new, modern and search engine optimized website with brand standards and marketing strategy.

Results

To be determined. Marketing plan began in May 2016 with results coming soon.

New Concept Tools Relationship Timeline

January, 2018

NCT Postcard

NCT Postcard

A postcard we designed to send out to water utilities with a 15% off coupon.

June, 2017

Service and Valve Box Cleaners

An installation product video we produced to help encourage sales of the service and vlave box cleaners.

March, 2017

Socket Ratchet Wrench

An installation product video we produced to help encourage sales of the socket ratchet wrench.

March, 2017

Handwheel for 2" Square Operating Nut

An installation product video we produced to help encourage sales of the handwheel for 2" square operating nut.

March, 2017

Valve Setter

An installation product video we produced to help encourage sales of the valve setter.

March, 2017

Box Seat

An installation product video we produced to help encourage sales of the box seat.

March, 2017

22" Valve Box Tongs

An installation product video we produced to help encourage sales of the 22" valve box tongs.

March, 2017

Ratchet Gate Wrench

An installation product video we produced to help encourage sales of the ratchet gate wrench.

March, 2017

Adjustable Hydrant Wrench and Hydrant Setter

An installation product video we produced to help encourage sales of the adjustable hydrant wrench and hydrant setter.

January, 2017

New Concept Tools: Universal Flag Kit Install

An installation product video we produced to help encourage sales of the universal flag kit.

January, 2017

New Concept Tools: Spring Flag Kit Install

An installation product video we produced to help encourage sales of the spring flag kit.

November, 2016

New Concept Tools: Ecommerce Product Video

An ecommerce product video we produced to help encourage sales of the Rounded Nut Grabber.

October, 2016

Product Brochure Design

New Concept Tools Product Brochure Design

A product brochure we designed for New Concept Tools showcasing their many products.

August, 2016

Brand Refresh Results

Team EJP Brand Refresh Case Study CTA

A free case study on how we helped Team EJP refresh their companies.

June 2016

Inbound Marketing Strategy


Inbound Methodology

New Concept Tools had little-to-no online presence and was bringing in no organic traffic, and there were no way for a visitor to convert to a lead. What they needed was an Inbound Marketing Strategy. Now, New Concept Tools is converting visitor to leads and leads to customers. We created them a new, modern and search engine optimized website with brand standards with inbound marketing strategy.

June, 2016

1st Customer Email

New Concept Tools Email

New Concept Tools 1st Company Email to promote their new website and featured products.

May, 2016

Graphics

New Concept Tools New vs. Old Logo

Call-to-actions for products and other downloadable offers.

May, 2016

New vs. Old Logo

New Concept Tools New vs. Old Logo

New Concept Tools old logo compared to the new redesigned logo.

May, 2016

Website Rebuild

New Concept Tools Website Rebuild

An all-new responsive design for usability on all mobile-devices, tablets and desktops. A custom CMP backend built for online orders.