Tools Of The Trade

As marketers and creators, we like having the latest and greatest tools at our disposal. Fortunately, the marketing world is chock-full of analysis, automation, reporting, and tracking systems to make us as happy as a clam at high tide. The list below is by no means comprehensive; there are many other software applications and tools we use to create and analyze!


When it comes to marketing software, HubSpot has been known as one of the top solutions available for small and medium businesses. However, as things have evolved so has the product. With a full CRM and a new service feature, HubSpot is evolving into a multi-purpose software for marketing, sales, and service. As a HubSpot Certified Partner, we like where things are going.

Google Analytics

Google Analytics is an enterprise level solution for tracking user interactions on applications and websites. Odds are you have heard of Google Analytics and hopefully it is already installed on your website. If not, we highly recommend getting an account created.


MOZ is best known for SEO and keyword research capabilities. However, the good folks at MOZ consider themselves to be an inbound marketing tool and we tend to agree. Perfect for analyzing links, website crawl issues, and much more, MOZ makes a great addition to the PatraCompany marketing arsenal.

Adobe Creative Suite

We utilize so many of the Adobe Creative products we decided to list them under one umbrella and they consist of Photoshop, Premiere Pro, Illustrator, and Lightroom to name a few. With these powerful programs – and some of the best talent in the biz – our team can create high-quality assets for your creative projects.