April 27, 2017 Travis Steward
The Online Race: What You Can Learn about Mobile Page Delivery from NASCAR
It’s NASCAR racing time again and 2017’s stock car racing battles are on. You might ask, “What does this have to do with online marketing?” Far more than you realize. No, you don’t have to become a NASCAR fan—just a student of the strategies racing teams use to compete for the winner’s circle. Those strategies are a lot like the tactics successful internet marketers must use on today’s mobile race track—the Internet.
February 13, 2017 Travis Steward
3 Questions Marketers Should Ask In 2017
In today's market, your website is the most important marketing tool you have. I doubt we need to convince you of that. You already know you need to be where your customers have easy access to you, and that's clearly the internet.
December 15, 2016 Travis Steward
Brand Refresh: The Benefits of Cohesive Logo Design
When Team EJP (Everett J. Prescott Inc.) came to us, they had six sister companies in related industries. However, the branding failed to leverage this connection - not one of the sister company logos had an element within it that linked it to the parent company. In addition, the color schemes and fonts were inconsistent with each other, creating an incohesive appearance when presented together. Our first goal before moving forward with developing their inbound marketing platform was to resolve this issue.
October 12, 2016 Travis Steward
YouTube Video Ads: Start and Close Buying Cycles
Recent data from Google highlights a new trend in YouTube video ads. Your video ads are more than a tool for fueling awareness among your potential customers of what you're offering. They actually play a key role in getting your customers to purchase. Here is what Google preferred ads could do for your business.
August 04, 2016 Travis Steward
How To Sell a CRM To Your Team
By now you already know the benefits of a CRM (Customer Relationship Management software). You have already researched multiple platforms, spoken to representatives, and chances are you have even tried to launch one for your organizations. Why hasn't team adoption successfully happened yet?
June 09, 2016 Travis Steward
Is Your Email Working For You?
“Company newsletters can go a long way in educating and persuading your clients and prospects to work with you.” So says Benchmark. They tell you a newsletter increases brand recall and association. They say it’s easier to personalize and target your customer communications. It prepares you for quicker and wider market penetration when you introduce something new. It’s cost-effective and even leverages today’s concern with ‘green’ ways of doing business.
June 02, 2016 Travis Steward
Your Recipe for Quality Video Content
Have you ever asked someone for a recipe because the dish was so wonderful? They shared it with a smile, and you had every expectation that you'd soon be enjoying the same delectable dessert or entree in your own home. It soon became apparent the recipe was missing somethingan ingredient or technique that the instructions failed to convey. When you asked about it, you got the, “Oh… I forgot to tell you, I add a little…” or “I find the recipe works better if I do…”
May 16, 2016 Travis Steward
Text Isn't Enough: Your Marketing Needs Video
Google likes text, but what about your potential customers? Whether we're talking about B2B or B2C, the statics for text aren't friendly! As CEO of Chartbeat Tony Haile reported in a 2014 Time article, "We confuse what people have clicked on for what they've read. We mistake sharing for reading." This may be true of video as well, however, the stats for video are far more positive. More on this later.
April 04, 2016 Travis Steward
Don't Drain Your Bank Account with PPC
Do you approach pay-per-click (PPC) as a flat-rate line item in your budget? Then you're setting yourself up for draining instead of filling your bank account. Cost-per-click (CPC) isn't the key consideration. Return on investment (ROI) must control your PPC decisions.
March 08, 2016 Travis Steward
Is Your Marketing as Functional as a Multi-Tool Pocket Knife?
What does a wilderness/camping survival tool have to do with SEO marketing? More than you might realize. Almost every tool on that knife is like a marketing arsenal. Without those tools your marketing loses its effectiveness.
February 15, 2016 Travis Steward
Is AdWords Setting You Up with Bad Valentine's Dates?
âAdWords, AdWords, make me a match. Find me a find. Catch me a catch. Adwords, AdWords, look through your search, and make me a perfect matchâŚâ And what does Google deliver? A series of bad Valentine's dates. The match is completely offâ"and you're paying for it.
February 08, 2016 Travis Steward
7 Video Marketing Strategies to Increase Brand Awareness
No marketing tool available to you today has more power than video. The seven types we share here are primed to increase brand awareness. Discover why you should consider using all seven video marketing strategies. And because 'why' loves its companion 'how,' we'll weave some 'how-to' ideas in as well.
January 05, 2016 Travis Steward
One Social Media New Year's Resolution You Should Make
You've made a New Year's resolution. âI am going to get serious about social media in the New Year.â Or you're asking, âHow do I up my social media game?â A vague New Year's resolution to get serious is going to fade a few weeks in. Upping your game requires a new approach.
Yet, both come down to one thing. The most important resolution to make is this. âI will get to know the people I want to connect with.â Every other aspect of social media hangs upon this and âknowing yourself.â
December 03, 2015 Travis Steward
Increase Sales: Step-up To The Plate Like Babe Ruth
Babe Ruth is best known for his home runs. He hit it out of the park 714 times. However, the powerful hitter is less known for the way he transformed the game of baseball. Before he came on the scene, baseball consisted of low-scoring strategies where the home run was barely considered important. Once players began focusing on home runs, it transformed the game. It drew crowds.
Switching from outbound (push) marketing to inbound marketing will do the same thing for your sales results as Babe Ruth's home runs did for baseball in the 1920s. It will increase your sales success. So let's step up to the plate like Babe Ruth and begin using inbound marketing strategies to increase your sales.
November 17, 2015 Travis Steward
5 Questions To Help You Find the Right Balance for Social Posting
Is more better than less? According to an article written by Jesse Torres for Entrepreneur, it is. He says, âThe more times social-media content is seen or heard, the greater the odds of converting a person into a customer.â However, Brett Relander writes in the same magazine, â... some brands fall into the trap of actually driving away their customers by trying to keep them too close through social media engagement.â How do you know how much social media posting is too much?
November 05, 2015 Travis Steward
The HubSpot Partner for your Marketing Team
Let's face it, your marketing team is exhausted. You wear so many hats every day that even the simple tasks get pushed back for months. A large initiative like establishing stronger inbound marketing methods could take your team even longer to execute. With all of that said, your still left asking why a company like yours would ever pay to have an outside marketing partner. What can a Hubspot Partner do for your marketing team?
September 17, 2015 Travis Steward
Tailor video. Engage social followers.
Now that Facebook allows page administrators to organize video, it's much easier to use video to engage a social following on that platform. Twitter allows users to capture, edit and share right off their smartphones. It only takes a minute to upload video to a LinkedIn profile or company business page. Social media is highly accessible.
However, failure to tailor your video to specific audiences could reduce the effectiveness of your video investment. Who wants the time and money devoted to video evaporating without seeing positive ROI? And worse, who wants poor video to hurt their brand.
As with every aspect of branding and engagement one principle stands outâ"know who your audience is! Then tailor your video to that audience.
September 15, 2015 Travis Steward
Your Inbound Plan: Use Video and Boost Results.
If you're already convinced your business needs an inbound marketing plan, your main concern may be how to execute it. What mix will work best? Should you emphasize written content, or should your marketing dollars lean more toward video?
The best strategy is to combine the power of multiple media experiences. For example, the stories and examples used to create white papers serve as great foundational pieces for developing video strategies. When you add video to complement your âprint' elements, you boost the results of your inbound plan. Here's why.
June 11, 2015 Travis Steward
Stop Paying for a CRM
Customer Relationship Management is one of the most important aspects of business. It is necessary to communicate in a timely manner about current projects, client needs, or follow up on requests. In today's fast moving business world the answer to organizing these needs is to do it on a cloud based CRM. However, a CRM is a costly and time-consuming tool to integrate into a company of any size.
May 22, 2015 Travis Steward
The Importance of Sales and Marketing Communication
Sales and marketing departments have, more often than not, had an uncomfortable relationship with one another. In many companies, these departments have felt that they were at odds. Marketing gets frustrated when sales neglects hot leads; sales gets annoyed when they feel that marketing hasn't created the materials necessary to properly warm up a prospect. But, in a successful modern business, it's more important than ever for your sales and marketing departments to work together to nurture leads and convert them to new business for your construction firm. A few ways to bring these teams together: