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July 18, 2017 Paul Michaud
June 16, 2017 Paul Michaud
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What to Look for When Hiring a Maine Web Design Company

Have you ever thought, “I’d like more business. Maybe I need a new website.” Your instincts may be spot on. However as beneficial as a new website could be for your Maine business, there’s much to consider. Gaining ROI demands a clear vision of how to use this as an opportunity to revamp your brand.

April 19, 2017 Paul Michaud
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Choosing a Drone Video Production Service: What You Should Know

It's no wonder that drone video production has become so popular. It allows you to get shots that deliver a perspective everyone dreams of, yet rarely has the opportunity to experience. However before you hire a drone video production company, there are some things you need to know. You can't just go out and start filming video from the air. Unmanned aircraft systems (UASs) a.k.a. drones are regulated entities. Thus, there are some basic facts you must know.

March 31, 2017 Paul Michaud
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Less is More: Rethink Your Advertising Strategy

Who is your audience? It’s been the most important question you can ask for effective advertising since the 20th century. However, that question has taken on a deeper meaning in the 21st century. If you’re asking why, just take a look at the shift in age demographics and in their technology adoption and media usage habits≥

December 21, 2016 Paul Michaud
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Revisiting Previous Blogs: The Power of Updating Content

You've heard fresh content is essential for good SEO. Did you realize that Google treats changes to existing content as 'fresh' content as well? This means something as simple as adding an image that wasn't there before can help Google and the other search engines rate your website as an active site.

November 04, 2016 Paul Michaud
September 13, 2016 Paul Michaud
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3 Vital Reasons Why You Can't Ignore the Impact of Mobile on Your Customer's Shopping Experience

A recent report released by Google states boldly, "When people shop, their smartphone is now their go-to advisor and assistant." The search engine giant believes mobile has redefined the way consumers make buying decisions. It rewards websites that are mobile friendly because of its certainty in this fact. This in itself is a reason you can't ignore the impact of mobile on your customer's shopping experience. However, there are even more compelling reasons you can't afford to overlook.

July 20, 2016 Paul Michaud
May 19, 2016 Paul Michaud
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Interruption Marketing: How It's Like Bad In-Laws

Pushy. Irritating. That's just a start. Interruption marketing's affinity with bad in-laws is seen everywhere. Yes, even in places you don't find mentioned in the typical definition you'll find on Wikipedia and elsewhere. Most say it's a traditional marketing model for promoting products and dependent upon someone stopping what they're doing to pay attention.

April 20, 2016 Paul Michaud
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Google Removing Side Ads - How This Change Will Impact Organic Search

Everyone's asking the question, “Will Google's removing side ads impact marketer's organic results?” According to inbound marketing leader HubSpot, it will. However, they're still guessing how devastating the change will be. Clearly, placing an extra ad above search results increases the odds an ad is going to take the click rather than an organic result. The real issue is how Google perceives the search term.

March 14, 2016 Paul Michaud
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Beware! Google's Ides of March Awaits You

Fact and fiction mingle in Google's world just as it does in the stories of Julius Caesar and his tragic death on March 15 in 44 BC. Shakespeare created a compelling play by taking ‘dramatic liberties.' Many SEO firms do the same today. If you truly want to avoid the death of your website during one of Google's algorithm updates, you need to know the facts.

February 10, 2016 Paul Michaud
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Kick-Start Your Video Scripts: Developing a Monomyth

Monomyth–if it's a word you've never heard before, you're probably more familiar with the phrase “the hero's journey.” There is a common theme between the two terms. Universal and eternal popularity. The hero's journey appears upon the walls of caves in Lascaux, France. It's the essence of Eve picking the ‘apple.' It's depicted upon the walls of the temples at Karnak. It's recorded in the Iliad of Homer. The journey is repeated in the legend of King Arthur and his round table. The story structure of the quest appeals to every culture–for every heart resonates (however secretly) with idea of taking risks and discovering newfound wisdom.

January 15, 2016 Paul Michaud
December 09, 2015 Paul Michaud
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Are People Running From Your Emails Like The Zombie Apocalypse?

You can't see your email list, so there's little way to tell if their eyes glaze over when they see your email address. What you can tell is this. The click through rate on your emails is as sluggish as the Zombies in The Walking Dead. Let's face it. Boring emails don't engage anyone. Fortunately, there are ways to resurrect your dull and boring emails. It's a matter of learning how to focus.

October 23, 2015 Paul Michaud
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What Makes the Best Inbound Marketing Agency?

So you're entertaining the idea of hiring an inbound marketing agency, but you want an agency who will deliver the best results for your money. This leaves you with the task of finding the right agency to deliver your company's message, products and services to your potential and existing customers in the most efficient and effective way possible. At PatraCompany, we decided to take a deep dive into what you should expect from the “best inbound marketing agency.” Here are a few aspects that we felt were the most important.

October 05, 2015 Paul Michaud
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10 Dos and Don'ts of B2B Social Posting

We've all heard horror stories of social posts gone wrong. How do you avoid damaging your brand with some careless remark? Just what works in B2B social posting, and what sets you up for trouble? What creates success, rather than a wasted investment?

September 17, 2015 Paul Michaud
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5 Best Practices for Brand Standards and Logos

A successful business rests on solid planning. Branding and logo design are too often treated as though their development is discretionary. Yet these two elements have the power to drive business success more effectively than many other business investments. The following five best practices for brand standards and logos outline simple elements which make it easier for your potential customers to recognize you instantly. These principles also guide you toward building rapport with your audience.

June 10, 2015 Paul Michaud
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Why is Professional Video Production So Cheap?

Why is it that a business can be extremely picky when it comes to their logo, letterhead, business card, brochure, company dress code, etc., but when it comes to producing a video that is most definitely going to populate a lot of first impressions, the business gives the green light on a product of what I kindly call, “crap”. What happened to presentation standards when a business decides to use this channel of advertising? Maybe my standards are too high?

May 26, 2015 Paul Michaud
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How Video Can Boost Your Inbound Marketing Strategy

Visual content is more important than ever when trying to reach busy prospects. In marketing surveys, 71% of professionals reported that their campaigns that use video are more effective than the ones that don't. A few ways to effectively use video in your marketing campaigns:

May 25, 2015 Paul Michaud
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Marketing Automation for Construction Companies

Everyone loves a method that helps them save time. And, if it allows their marketing methods to be more personal and geared toward specific prospects, so much the better. But, successfully implementing marketing automation into your construction company's efforts online takes some time and understanding of your market. A few tips for effective automation in the construction industry:

April 19, 2014 Paul Michaud
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Hello, my Name is Paul Michaud

Should I repeat the title or should I not? That is the question. I shall not, but I can tell you that I'm super excited for life in general. Everyone has a long story and I prefer to keep this one brief. If you'd like to hear more of my story, I'd be glad to bring you down that road over a morning coffee or evening beverage. Just let me know. I've been a Mainer all my life. I'm a deep thinker who is curious as to how all things work. As a child I would disassemble an item such as a vacuum just to see if I was smart enough to put it back together. I also enjoy sports. Mostly high-adrenaline independent sports, specifically motocross and ski racing, although I did play a fair amount of hockey in my youth. The sport that has stuck with me and is my passionate hobby today is motocross. Although I do ski regularly when winter arrives.

April 12, 2014 Paul Michaud
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Final Cut Pro: Converting and Conforming Canon 7D Footage

The Canon 7D is a great DSLR that is most known for it's video capabilities. When comparing price and quality in terms of other options in video production world, you really can't beat this camera. The camera shoots in a variety of formats and frame rates and this can present issues in the post-production editing process. If you're mixing the various video formats in one editing sequence, you can easily run into problems.


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14 Maine Street
Brunswick, ME 04011
: 1-866-587-8783
: info@patracompany.com