Capturing the Moment with Live Video

The power of live isn't new. Delivering live experiences has been News TV's biggest draw since television hit the airwaves. In fact, most of the popular shows in the 1950s began as a live medium. (That's why programs appeared at different times across different time zones.) So if live isn't new, why is it something today's businesses can't ignore? The accessibility of live video and its power of engagement across all channels (especially social spaces) has created a whole new industry dedicated to creating and capturing key moments now in real time. New tools are making live video accessible to everyone.