Inbound 2017: A Recap From PatraCompany

"I don't call it failure, I call it feedback." These words from former tennis star Billie Jean King rang through the Boston Convention Center and perfectly encapsulated what seemed to be a common theme throughout the 2017 Hubspot Inbound Marketing Conference: embracing failure. Starting from humble beginnings in 2011, Inbound began as a marketing conference run by industry giant Hubspot and has grown to accommodate over twenty thousand visitors from some 90 countries. Featuring a list of speakers and educators made up of some of the greatest minds in the tech and marketing industries - combined with a diverse group of pop culture icons - Inbound is much more of an "event" than a conference, per se. In the past Inbound has featured icons like Alec Baldwin, Serena Williams, Gary Vaynerchuk, and Michael Strahan, yet even those names couldn’t compete with this year’s star-studded lineup. Names like Pixar CEO Ed Catmull and Slack CEO Stewart Butterfield shared the stage with celebrities such as Michelle Obama, John Cena, Mario Batali, and Judd Apatow.