July 13, 2017 Ellen Morrison
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How to Get More Contacts Through Your Website

As a business owner, your website is one of your most valuable assets--especially if you want to grow your contact list. However, if you're not getting traffic to your website, it's difficult to feel like your website is an asset. Add low conversion rates, and that may deflate your confidence in your website even further.

February 17, 2017 Ellen Morrison
January 24, 2017 Ellen Morrison
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New HubSpot Products - Inbound Marketing Tools Even Better in 2017

HubSpot was a leading innovator when it introduced HubSpot University in 2009. Providing free training in inbound marketing more than tripled the company's customer base. In fact, free content has been the primary way this company markets itself. So it shouldn't be any surprise that HubSpot announced the release of HubSpot Marketing Free at #Inbound16, HubSpot's annual Inbound event.

January 13, 2017 Ellen Morrison
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How to Get More Video Mileage Across Social Media

Big businesses like Progressive and Macy's recognize the importance of mobile traffic upon video decisions. Do you? Are your decisions about video based upon data? Or are you still depending upon your instincts? If you study what the data says, you'll gain insights into how to get more video mileage across social media.

November 15, 2016 Ellen Morrison
September 15, 2016 Ellen Morrison
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Improving Your Inbound Marketing Strategy through Wistia and HubSpot Integration

While YouTube may be the first place most people think of when they think of online video, there are limitations with that platform. For one, your inbound marketing strategy is hijacked by YouTube. You have little to no control over the ads it chooses to serve up with your videos.In addition, your prospective customers may never reach your website. Even if you spend time digging through your YouTube analytics, you know little more than the fact they watched your video.

August 09, 2016 Ellen Morrison
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Website Traffic Declined over Labor Day Weekend? Don't Fret!

Seriously, there's no reason to twist yourself in knots over reduced traffic to your website over holidays, if you're looking at the right information for your business type. The B2B and B2C markets are such opposites that if you're looking at data for the wrong business type, your decisions could be disastrous for your business. Here's just one example of why you should be careful you're not comparing plums with apricots. Similar fruit. Very different taste and texture.

July 19, 2016 Ellen Morrison
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Hotels, Resorts and Inns: Do Your Photos Push Business to Your Competition?

Quality photos make all the difference in marketing your hotel, resort or inn. You never know what device the consumer is viewing your pictures on. Imagine someone who has connected their 32-inch hi-definition TV to their computer. They're seeing your photographs near life-size. It better be sharp, providing clear details. If the pics you share are fuzzy or poorly lit, customers may wonder what you're hiding, at best, or they may conclude that you're a low-quality operation.

July 14, 2016 Ellen Morrison
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Would Tourists Find Your Business in a 'Where is Waldo' Internet?

When Martin Handford turned his love for drawing crowds into the "Where is Waldo" concept, he tapped into an idea that spread around the world. Whether Waldo is known as Wally, Walter, Charlie, Ali, Efi or Willy (depending upon the country and language in which the books are published), there's a great deal you can learn from the bespectacled Waldo about marketing your business.

June 10, 2016 Ellen Morrison
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Turn Your Blog Delicious with Secret Sauce

From MuscleMeds Secret Sauce for muscle growth and recovery activation, Kathy Terrill’s Secret Sauce for eBay Sales, Christine Hassler’s Secret Sauce Mastermind Program and even McDonald’s secret sauce for its Big Mac, you hear about top secret stuff everywhere. Secret sauces are the rage. 

May 10, 2016 Ellen Morrison
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Email Marketing: B2B vs. B2C

Has this topic ever confused you? Exactly what makes marketing to a business different from marketing to a consumer? While there are some common areas such as relationship building, other aspects of email marketing diverge significantly. Understanding these differences is key to successful email marketing.

April 18, 2016 Ellen Morrison
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Social Media Sorting Hat: Which House are You In?

Hogwarts House sorting quizzes abound, most of which fail to truly place the quiz taker into a house that reflects the character displayed by that house. We've prepared a social media sorting hat that's going to identify the house you currently reside within. Let's find out what our sorting hat tells you about your social media style.

March 21, 2016 Ellen Morrison
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The Social Post Dead End Road: Why You Must Stop the Redundancy Now

Social posting. You're told you must do it. Some pundits swear you must do it on every platform. But that takes time, so you turn to tools like Hootsuite or Tweetdeck. There's only one problem. These tools create redundancy–something you don't want because your loyal following dislikes it, and Google punishes you for it.

March 01, 2016 Ellen Morrison
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The Real March Madness Exposed

Did you think March Madness is the tournament of 68 college basketball teams battling it out for top champion in the National College Athletic Association? That may be one type of March Madness. The real March Madness is a tournament between marketing strategies! Below we discuss the opponents, matchups, and discover which marketing tactic will be the victor.

February 11, 2016 Ellen Morrison
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How to Produce Grammy Award-Winning Content

When you think of the Grammys, what is your first thought? Music? That's common. However, there's so much more to winning a Grammy than music. Talented people are working in the background to put that artist or group in the spotlight.

January 18, 2016 Ellen Morrison
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Disney's Vault Theory: Social Media and Content Lessons from the Master

“Less is more,” and Disney knew this long before the saying came into existence. It's the principle behind the famous Disney vault. Besides creating scarcity, the vault ensures the brand doesn't lose its glitterâ€"its magic. In an age where almost anything you want to know is a Google search away, what use is the vault theory in social media and content? You may be surprised.

December 07, 2015 Ellen Morrison
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Cucumber and Cat Video: A Website Lesson In Bounce Rate

What could a cucumber and cat video have to do with websites and bounce rates? More than you might think. Imagine your website browser is as contented as a cat with its kibble. They've entered their search term and the mouse hovers over your website. They click. Your page loads. Then suddenly there it is–the cucumber they didn't expect. They're gone. What made your potential customer leap away as quickly as a jittery cat faced with an unexpected cucumber? There are several things that may send your visitors scurrying away. And unfortunately, unlike the curious cat, they're not likely to return. You've got one chance to engage. So let's shred that cucumber.

November 17, 2015 Ellen Morrison
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How Email Marketing Helps You Bring Home The Bacon

The expression ‘bringing home the bacon' has been linked to success in earning a livelihood for at least three centuries. How can something less than 40 years oldâ€"the first email marketing campaign launched on May 3, 1978â€"ensure your business hits positive revenue targets? What makes email marketing such an important strategy?

November 17, 2015 Ellen Morrison
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Turn Your Landing Pages into Lead Magnets with Video Teasers

You may already recognize the value of video as a customer engagement tool. You may even be using it to provide demonstrations for how to use products you sell. Your prospects may not want to admit they are lazy, but video really is the best way for your prospects to absorb the value you and your products deliver. Somehow, if your prospects learn something, they never feel the time spent watching video was as wasted as that spent on social media.

October 05, 2015 Ellen Morrison
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Power Up Your Email ROI Using Marketing Automation

The email list in your database is a precious commodity, especially if you've secured it the “old fashioned way” by “earning it.” Are you leveraging the power of marketing automation to gain the greatest benefit from each email you capture? A clear understanding of marketing segmentation will guide you toward an automation strategy which powers up your email return on investment.

September 22, 2015 Ellen Morrison
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Marketing Automation and HubSpot: 7 Ways It Can Benefit Your Company

HubSpot has been a recognized leader of the inbound marketing movement since 2006. Kissmetrics says, “If you're a SaaS entrepreneur and need a company to look up to and learn from, HubSpot is one you may want to study. The people at HubSpot maintain steady growth every year, have a great product and an awesome culture, and run a popular conference.”[1] The third largest marketing automation vendor, HubSpot was ranked as the single best marketing solution in bringing all the tools together.”[2] This all-in-one approach means Workflows doesn't always perform as well in some areas as specialized products. Yet this HubSpot automation solution's benefits balance significantly to your favor, especially if your company is smaller. This is a company that's grown from three customers to 10,595 in seven years using their own tools.[3] Let's look at the key ways turning to HubSpot for marketing automation can benefit your company.

September 02, 2015 Ellen Morrison
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Increase College Admissions with Inbound Marketing.

Colleges like the University of San Francisco roll out a slick ‘outbound' marketing campaigns to increase enrollment. They receive mentioned in SparkRoom as “awesome.” Clever print media, billboards and posters in bus shelters are effective, yet costly.   There is another option, and it delivers far more for lessâ€"inbound marketing.

September 02, 2015 Ellen Morrison
July 22, 2015 Ellen Morrison
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Why All Maine Companies Need Inbound Marketing

Maine companies need inbound marketing regardless of size or market segment. You might ask, “Why is inbound marketing so important to my company? I've already held successful direct mail campaigns, and radio and TV advertising seem to be going well. Why should I invest in another marketing strategy?”

July 21, 2015 Ellen Morrison
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9 Vital Steps to Evading Website Hackers

In 2013, the annual Verizon report “counted 621 confirmed data breaches… and more than 47,000 reported ‘security incidents.'”[1] From distributed denial of service (DDOS) attacks to breaching company networks, these hacking events impacted multiple industries. No one is exempt.

June 15, 2015 Ellen Morrison
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Why Your SEO Company Isn't Enough

SEO has always stirred up conflicting reports. Some claim you can't achieve online success without it, while others say this was true in the pastâ€"that SEO is obsolete and isn't worth your effort. The truly good SEO companies don't claim they'll have you on the first page of Google within a few weeks. Instead, they point you to strategies that will complement their efforts.

June 05, 2015 Ellen Morrison
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What is Inbound Marketing?

With the advent of the internet and social media, a new concept of advertising arose. It proposed that traditional marketing strategies were both expensive and ineffective. Hubspot coined a term for this concept–inbound marketing. What is inbound marketing? Simply defined, any strategy which leverages the power of customer search is inbound. It assumes the consumer prefers to look for answers to their needs, rather than having companies tell them what they should want. So instead of running ad campaigns on TV and radio, publishing slick spreads in newspapers or magazines, or cluttering mail boxes with direct mail pieces–inbound marketers create content to attract their customers.

May 20, 2015 Ellen Morrison
May 11, 2015 Ellen Morrison
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How To Rebound from Google's Mobilegeddon Update

Did it hit you? Many sites found that, overnight, they went from indexing well on Google to invisible in the top ten results. The reason? They failed to create mobile-friendly options for their visitors who were coming to the site from tablets or mobile phones. Mobile is especially important for locally-oriented businesses such as construction, since many prospects will use their phones when checking out local companies.

April 20, 2015 Ellen Morrison
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10 Easy Ways To Promote Your Small Business

Marketing your small business can seem overwhelming, particularly if you are squeezed for time or cash. But, by adding a few easy habits to your business day, you can reap great rewards. No matter what size your marketing budget, these are tips you can use:

April 17, 2015 Ellen Morrison
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5 Internet Construction Marketing Challenges You May Face

There are two things every construction company owner needs to know about marketing online. First, it is quickly becoming a dominant marketing channel. And second, it is dramatically different from traditional marketing in dozens of ways. But, by taking time to learn about the potential challenges, you can be ready to face them and succeed in this new arena. A few of the challenges people in your industry face:

April 15, 2015 Ellen Morrison
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Attracting Customers with the Inbound Methodology Process

Today's customers are different. In earlier eras, marketing was a one-way conversation. Businesses would advertise or reach out via methods like cold calling or direct mail. Customers would respond, gather information from the business and make a decision. But now, a customer can do nearly all of their purchasing research passively without making direct contact with a business. According to The Guardian, a customer will engage with an average of 18 pieces of content before finally reaching a purchasing decision. By the time you hear directly from a potential buyer, almost all of their buying decision has been made. To ensure that your company is the one that they buy from, attract them to your site so your content is with them throughout their buyer's journey.

April 15, 2015 Ellen Morrison
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Customers: You Have Them, Now How Do Keep Them?

Would you be surprised to learn that you already have your most qualified list of leads in your possession? While most marketing campaigns concentrate on bringing in new blood, the real money is in another cohort: those people who have already purchased from you. While it's still important to bring in new leads, money spent continuing to court the people who have already purchased from you is money well spent.

April 15, 2015 Ellen Morrison
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How To Convert Website Visitors Into Leads

Getting traffic to your site is vital. But, it's not enough to sustain a business and bring in the revenue that you need to thrive. To get sales, you need a way to convert your website visitors into quality leads. You need to know who is visiting your site and how you can get back in touch.

April 15, 2015 Ellen Morrison
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Closing the Deal on Website Leads

You've gotten visitors and qualified them as leads. Now comes the most important part: closing the deal and converting those leads into buyers. Modern prospects are savvy and it takes some work to nurture a lead into a sale. A few tips to help your marketing and sales team close:

April 15, 2015 Ellen Morrison
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7 Marketing and Advertising Tips for Contractors

Is your marketing for your contracting business as effective as it could be? The digital arena is, in many ways, very different from traditional advertising venues. Understanding the changes can help you navigate these waters and find better success with advertising both online and offline. A few tips and tricks:

April 13, 2015 Ellen Morrison

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