Ins and Outs of Paid and Organic Search Traffic

When you are looking for ways to make the most money from your website, you need to make sure that your website traffic is as high as possible. These search hits come from organic searches, but they also come from search ads that come up on search engines. You need to know what is going to be most effective, and you need to target users based on what you think you can get them to read.

Paid Search Traffic

The paid search traffic that you get is going to come to you from ads that were placed on search engines results pages. These ads are shown in the sidebar and are not effected by SEO but rather how much you are willing to pay per click. You set a daily budget and every time an internet user clicks your ad you are charged. When your daily budget is reached your ad stops showing for that day.

The great thing about this process is you can customize ad copy, always testing for best results. You can also use paid traffic to send customers to a sales page in order to test the market for a product or service. This gives you insight on whether or not to further invest.

Your ad will show up when someone does a search for keywords you specify making paid traffic very potent.

class="wow fadeInUp"You need to remember that these ads cost money, but you can track the ROI if you are tracking who comes to your website. This process takes a little bit more work, but it can provide you with a reliable way to figure out where to spend your money.

Organic Search Traffic

The organic search traffic that comes to your website can only be developed with keywords and phrases. You want to make sure that your content is optimized for search engines, and you want to make sure that people can find your site easily. You will need to spend a great deal of time increasing your search ranking, and you will need to make changes every time the algorithms for search engines change.

This is where blogging and SEO come into play. Organic search is a long term investment that can go to work for you forever, or as long as your website is operating.

This is where blogging and SEO come into play. Organic search is a long term investment that can go to work for you forever, or as long as your website is operating.

When you are optimizing your site, you will have a chance to catch more searchers on a daily basis. However, you can earn many searches quickly by simply paying for the ads. It is best to pay for some ads and work on your search optimization at the same time. When you are working both sides of this coin together, you will discover that you will get a robust combination of people who are finding you organically and clicking on your paid ads.


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Photo credit: FindYourSearch / Foter / CC BY-SA