Whenever you are in the train, sitting in a garden or quite simply working in office, there is a good chance that someone is browsing some website or blog on their phone. In this internet obsessed age, people look for compact and portable means to connect to others and there is no better option to achieve that than mobile compatible websites.
Comscore revealed that as compared to 2009, a 31% rise was experienced in the number of Americans who accessed various websites through their mobile. This number is all set to rise and it clearly shows that mobile traffic is extremely important. Here is how you can use it for your business blog.
Mobile First Approach
When your business blog and website is planned, make sure that you follow the ‘Mobile First Approach’. Basically, the designing and the responsiveness of the site should be planned with the mobile platform as the basis. You can obviously have a desktop site and an app along with a mobile site, but the mobile site should be your starting point and your focus of attention.
Tackling Common Issues and Maximizing Potential
With mobile websites, SEO is not that different from usual websites. The common problems with mobile websites include — faulty redirects, erroneous cross linking, and 404 errors that are generated by smart phones. It is a terrible turn-off for visitors when they visit a mobile site and it is full of small buttons, the screen needs to be pinched to click those buttons, and there is a lot of mayhem. To tackle these issues, the planning and design needs to include — limited input fields and forms, strong CTAs (Call to Action) located on the top of the page, clickable buttons that can be handled with the user’s thumb without any need for pinching, and a great UI. Give your users less work to do and the success of your business blog would be increased.
The biggest problem that has plagued mobile sites is the response time. The sites used to take a long time to load because the initial idea was based keeping a desktop design in mind. Thus, the screen of the mobile couldn’t properly fit and load everything. It was noticed that desktop content on a lot of mobile sites kept loading in the background. As per statistics, using a responsive design improves visitor retention because if your site fails to load in 30 seconds, your visitors will leave your business blog. Use a good developer and make use of dynamic serving to tackle issues with speed.
Keyword Selection and Landing Pages
The landing page of your mobile site should be different from the desktop one. Focus on minimalistic designs and ensure that the top of the page consists of a strong CTA. Often, popular websites add a button stating ‘Call Us’ so that their visitors can contact them. For keyword selection, knowing and understanding Hummingbird is extremely important, given the reliance of smart phones on voice search. Think about keywords that occur conversationally. For instance, ‘that’s’ instead of ‘that is’, ‘can’t’ instead of ‘cannot’ and ‘don’t’ instead of ‘do not’. Say the phrase out loud for easier and successful selection of keywords.
Trust local people because the local SEO on your website would be used by them. Make sure your business blog and website is optimized for local SEO.
Testing and Analytics
Use A/B testing before you finalize the layout and design of the website. Mobile tracking is allowed in Google Analytics and you can make use of that as well.
You are going to reap many rewards for making your website mobile SEO friendly.
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