Attracting Customers with the Inbound Methodology Process
Today's customers are different. In earlier eras, marketing was a one-way conversation. Businesses would advertise or reach out via methods like cold calling or direct mail. Customers would respond, gather information from the business and make a decision. But now, a customer can do nearly all of their purchasing research passively without making direct contact with a business. According to The Guardian, a customer will engage with an average of 18 pieces of content before finally reaching a purchasing decision. By the time you hear directly from a potential buyer, almost all of their buying decision has been made. To ensure that your company is the one that they buy from, attract them to your site so your content is with them throughout their buyer's journey.